Planet Fitness saw the valuation of the company�s stock drop this week
after an Alaska gym canceled a woman�s membership when she photographed a
male using the women�s locker room.

The company�s stock price, which traded at a monthly high of $66.92 on
March 7, plummeted to a low of $56.46 on Tuesday.

The price drop followed an incident in which Patricia Silva encountered a
�man in women�s locker room shaving.�

She also claimed in a video posted to Facebook that there was �a little
girl sitting in the corner. She could have been [12 years old] � in a
towel kind of freaked out.�

�I was offended, I took a picture of him,� she said in the clip.

Silva added that the man had been shaving his face and told her he was
�queer.�

After she relayed her complaints to management, Silva said, her membership
was revoked for violating the rules against photographing other gym users.

The gym�s policy allows members to use the locker room that corresponds
with their gender identity.

�Our gender identity non-discrimination policy states that members and
guests may use the facilities that best align with the sincere, self-
reported gender identity,� the gym said in a statement.

However, the policy is not a blanket invitation for people to enter the
locker room of their choosing by asserting a gender that is not their own.

�If it is confirmed that a member is acting in bad faith and improperly
asserts a gender identity, they may be asked to leave and their membership
may be terminated,� the company said.

In 2015, Michigan woman Yvette Cormier sued Planet Fitness after she
claimed her membership was wrongly terminated after she complained about a
transgender woman.

A Michigan judge eventually ruled against Cormier.

https://nypost.com/2024/03/20/business/planet-fitness-plummets-drops-
after-defending-male-photographed-shaving-in-womans-locker-room/