'No Trump bump: MSNBC hemorrhaging viewers since Election Day, sheds
more than half of primetime audience

'It's a stale product no one will want to listen to going forward,'
Curtis Houck says'

<https://www.foxnews.com/media/msnbc-hemorrhaging-viewers-since-election-day-sheds-more-than-half-of-primetime-audience>

'MSNBC’s reliably liberal audience has tuned out the anti-Trump network
since Election Day with a staggering 54% drop in primetime viewership.

MSNBC averaged 1.1 million viewers during the month of October but
plummeted to an average audience of 736,000 on Wednesday, Thursday and
Friday of last week following President-elect Donald Trump’s historic
landslide victory over Vice President Kamala Harris. MSNBC’s remarkable
31% drop comes as Fox News Channel’s viewership grew by 61% over the
same time period.

MSNBC also shed 26% of its year-to-date totals, but things got even
worse in primetime.

During the primetime hours of 8-11 p.m. ET, MSNBC averaged 1.8 million
total viewers in October but viewership of "Alex Wagner Tonight," "All
in with Chris Hayes" and "The Last Word with Lawrence O’Donnell" have
averaged only 808,000 total viewers since election night. The 54% drop
represents more than half of the network’s primetime viewers, and MSNBC
is also down 51% from its year-to-date totals while Fox News is up 58%
in primetime compared to 2024 averages.

MSNBC'S AL SHARPTON GOES OFF ON 'LATTE LIBERALS' WHO 'SPEAK FOR PEOPLE
THEY DON'T SPEAK TO'

MSNBC hosts
MSNBC host Joy Reid, Alex Wagner, Chris Hayes and Lawrence ODonnell.
(Getty)

MSNBC is also down 16% among total day viewers and 57% during primetime
among the critical demographic of adults age 25-54, which is most
coveted by advertisers.

"Alex Wagner Tonight," "Andrea Mitchell Reports," Chris Jansing
Reports," "Deadline: White House" with Nicolle Wallace, "Jose
Diaz-Balart Reports," Joy Reid’s "The ReidOut" and "The Last Word with
Lawrence O’Donnell" all had their smallest audiences of the year on
Friday.

It was also the smallest audience for "Alex Wagner Tonight" since the
show launched in 2022 when MSNBC’s Rachel Maddow rolled back her on-air
presence to only once per week.

"All in with Chris Hayes" had its lowest-rated episode since May 10,
2016 on Thursday.

MSNBC did not immediately respond to a request for comment.

A longtime TV news executive who asked to remain anonymous noted that
MSNBC’s audience appeared to love to hate Trump during his first
administration – but that doesn’t seem to be the case any longer.

"As its poor post-election night ratings show, MSNBC should not expect a
‘Trump Bump’ this time around. Even liberals are rejecting its
condescending tone and the divisive rhetoric of its new standard-bearer,
Joy Reid," the longtime TV news executive said.

PSAKI ADMITS DEMS MADE A MISTAKE BY TRYING TO REACH NEVER-TRUMP VOTERS
AND IGNORING DISAFFECTED DEMOCRATS

Claire McCaskill
MSNBC averaged 1.1 million viewers during the month of October but
plummeted to an average audience of 736,000 on Wednesday, Thursday and
Friday of last week following President-elect Trump’s historic victory.
(Screenshot/MSNBC)

MSNBC viewer Sharon Waxman, who is the founder and CEO of Hollywood
trade publication TheWrap, wrote that the "media got it wrong" and she
needs a break from the noise.

"If you’re like me, you haven’t turned on the news since last Tuesday
when Donald Trump won the election. Personally, I can’t bear to listen
to another minute of wisdom from Joy Reid, my friend Lawrence O’Donnell
or the admirable Rachel Maddow," Waxman wrote.

"I can’t do it," Waxman continued. "I’m not saying I’ll never watch or
listen again. But – am I alone here? – my entire body recoils from
listening to more claptrap from the same claptrapping apparatus."

MSNBC'S JOY REID BLAMES WHITE WOMEN FOR HARRIS LOSING NORTH CAROLINA

MSNBC host Joy Reid
MSNBC has seen viewers vanish since Election Day. (Screenshot/MSNBC)

MSNBC personalities have not taken Harris’ loss particularly well, as
hosts and pundits have repeatedly tried to assign blame for
President-elect Trump’s landslide victory.

Stephanie Ruhle said Americans were gambling with the country’s future
by choosing Trump as their next president. Claire McCaskill cried on-air
after watching Harris' concession speech. Joy Reid essentially blamed
White women for Harris’ North Carolina loss and said Black women have
"resigned from the save America coalition." And Al Sharpton claimed that
misogyny and racism among voters may have cost Harris the election.

MSNBC host Jonathan Capehard said he was still "grappling" with how
"someone was elected that ran a campaign that was openly hostile, openly
racist, xenophobic, misogynistic, transphobic" while MSNBC’s on-screen
graphic said "FINDING HOPE IN A DARK TIME." Jen Psaki even said the
Democratic Party over-relied on "never-Trump" Republicans and should've
made more of an effort to reach voters who had left the Democratic
Party.

This rhetoric came after MSNBC spent years promoting "never-Trump"
Republicans, targeting hardcore Democrats and largely dismissing
non-liberals.

MSNBC recently touted a ratings victory, noting that the liberal network
topped CNN on a presidential election night for the first time in
network history. However, NewsBusters managing editor Curtis Houck feels
it was simply an anomaly.

JOY REID SAYS BLACK WOMEN NO LONGER INTERESTED IN 'SAVING AMERICA' AFTER
BETRAYAL BY WHITE FEMALE VOTERS

MSNBC host asks how should we deal with Trump voters in our midstVideo
"While MSNBC thought they may have struck gold with the election night
ratings, they should have realized by now that Americans only tuned in
so they could see the meltdowns, not that they viewed it as consistently
and intellectually stimulating television," Houck told Fox News Digital.

"During CNN's tumbles in past years, they were falling behind reruns of
‘Golden Girls’ and ‘Peppa Pig,’ so it's probably best if MSNBC doesn't
look at their ratings anytime soon if they want to stay anywhere close
to their happy place," Houck added. "Liberal viewers have to be
emotionally, psychologically, and metaphorically distraught. They're
beyond forlorn."

Houck doesn’t believe finger pointing and MSNBC hosts continuing to push
far-left talking points will bring back progressive viewers anytime
soon.

"The somber excuses blaming everyone from working-class women to
Hispanic men to conservative media seem to be serving as only temporary
balms to the scorching results. Chris Hayes and Alex Wagner have a brand
to commit to where the only change the left will have to do is go even
further left, so it's a stale product no one will want to listen to
going forward," Houck said.

MSNBC has seen viewers jump ship on the heels of news they didn’t like
in the past. In 2019, Rachel Maddow’s viewership took a dive when
Special Counsel Robert Mueller declared there was no collusion between
the 2016 Trump campaign and Russia despite the far-left host spending
years pushing the Russian collusion narrative.

LIBERAL TEARS AFTER HARRIS LOSS CONJURES UP MEMORIES OF 2016 CLINTON
DEFEAT

Rachel Maddow bashes NBC for Ronna McDaniel hire
MSNBC host Rachel Maddow famously pushed since-debunked theories tying
former President Trump to Russia. (Screenshot/MSNBC)

This time, Trump swept every battleground state after years of MSNBC
hosts and pundits insisting that he was a threat to democracy. OutKick’s
Bobby Burack feels that "Trump's decisive victory demonstrated that the
left-wing cable news networks have lost their influence."

"MSNBC exhausted every resource at their disposal to stop Donald Trump
from achieving victory, eventually stooping to a plot to depict him as
the second coming of Adolf Hitler, the most ruthless dictator in modern
world history. It didn't work. The lies, the hysteria, and the
besmirchment only made Trump more popular," Burack wrote.

All data courtesy of Nielsen Media Research'