Christopher Rufo has done it again.

On Tuesday, the conservative activist � best known for launching the
crusade against �critical race theory� � was in a celebratory mood after
Claudine Gay announced her resignation as president of Harvard University.

In recent weeks, Rufo has been at the forefront of a sprawling campaign to
force Gay to resign, which began after she delivered controversial
testimony before Congress in early December about Harvard�s handling of
alleged instances of antisemitism stemming from the war in Gaza. On Dec.
10, Rufo and the conservative journalist Christopher Brunet publicized
accusations that Gay � the first Black woman to serve as Harvard�s
president and a political scientist held in high regard by her peers � had
plagiarized other scholars� work. Together with pressure from donors about
Gay�s response to the war in Gaza, those accusations ultimately led to Gay
losing her job this week.

None of that happened by accident. As Rufo acknowledged to me, Gay�s
resignation was the result of a coordinated and highly organized
conservative campaign. �It shows a successful strategy for the political
right,� he told me. �How we have to work the media, how we have to exert
pressure and how we have to sequence our campaigns in order to be
successful.�

While the extent of Gay�s alleged plagiarism is being disputed in the
academic community, Rufo�s campaign worked because instances in which Gay
apparently borrowed language from other scholars were frequent and
credible enough that the allegations stuck.

For an operative who works mostly behind the scenes of Republican
politics, Rufo isn�t shy about revealing the true motives behind his
influence operations. Last month, he told me that his efforts to
rehabilitate Richard Nixon�s legacy are part of broader ploy to exonerate
former President Donald Trump. When I spoke to him on Tuesday afternoon,
he was equally frank about what motivated his efforts to get Gay fired.

The following has been edited for clarity and concision.

How much credit do you think you deserve for Gay�s resignation?

I�ve learned that it never hurts to take the credit because sometimes
people don�t give it to you. But this really was a team effort that
involved three primary points of leverage. First was the narrative
leverage, and this was done primarily by me, Christopher Brunet and Aaron
Sibarium. Second was the financial leverage, which was led by Bill Ackman
and other Harvard donors. And finally, there was the political leverage
which was really led by Congresswoman Elise Stefanik�s masterful
performance with Claudine Gay at her hearings.

When you put those three elements together � narrative, financial and
political pressure � and you squeeze hard enough, you see the results that
we got today, which was the resignation of America�s most powerful
academic leader. I think that this result speaks for itself.

How closely have you been coordinating with the other people in those
three camps?

I know all the players, I have varying degrees of coordination and
communication, but �

What does that mean, �various degrees of communication and coordination?�
Have you been actively working together?

Some people I speak to a little more frequently, some people a little less
frequently. But my job as a journalist and even more so as an activist is
to know the political conditions, to understand and develop relationships
with all of the political actors, and then to work as hard as I can so
that they�re successful in achieving their individual goals � but also to
accomplish the shared goal, which was to topple the president of Harvard
University.

On December 19, you tweeted that it was your plan to �smuggle [the
plagiarism story] into the media apparatus from the left, which
legitimizes the narrative to center-left actors who have the power to
topple [Gay].� Can you explain that strategy in more detail?

It�s really a textbook example of successful conservative activism, and
the strategy is quite simple. Christopher Brunet and I broke the story of
Claudine�s plagiarism on December 10. It drove more than 100 million
impressions on Twitter, and then it was the top story for a number of
weeks in conservative media and right-wing media. But I knew that in order
to achieve my objective, we had to get the narrative into the left-wing
media. But the left-wing uniformly ignored the story for 10 days and tried
to bury it, so I engaged in a kind of a thoughtful and substantive
campaign of shaming and bullying my colleagues on the left to take
seriously the story of the most significant academic corruption scandal in
Harvard�s history.

Finally, the narrative broke through within 24 hours of my announcement
about smuggling the narrative into the left-wing media. You see this
domino effect: CNN, BBC, The New York Times, The Washington Post and other
publications started to do the actual work of exposing Gay�s plagiarism,
and then you see this beautiful kind of flowering of op-eds from all of
those publications calling on Gay to resign. Once my position � which
began on the right � became the dominant position across the center-left,
I knew that it was just a matter of time before we were going to be
successful.

Why is it so important to get the story into the center-left media?

It gives permission for center-left political figures and intellectual
figures to comment on the story and then to editorialize on it. Once we
crossed that threshold, we saw this cascade of publications calling on her
to resign.

Do you think that playbook works on any issue, or do you think that the
Israel-Palestine issue is unique, insofar as it�s already dividing elite
liberal organizations?

I�ve run the same playbook on critical race theory, on gender ideology, on
DEI bureaucracy. For the time being, given the structure of our
institutions, this is a universal strategy that can be applied by the
right to most issues. I think that we�ve demonstrated that it can be
successful.

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Why do you think you can be so open about your strategy and still have it
work? Why don�t you feel like you need to be covert about it?

First, and most simply, because I�m telling the truth � and the truth has
an inherent and innate power. I believe that if it�s propagated correctly,
it has the power to defeat lies.

The reason that I announced my strategy in advance is both to demoralize
my opponents � and it certainly does a good job at that � but also to
teach my potential friends and allies how the game works. Machiavelli
wrote The Prince not to teach people who already knew the principles of
how power works, but to teach people who need to know � and in reality,
the people who need to know about how politics works are American
conservatives. So I tried to publicly narrate what I�m doing in order to
teach my friends how to do it themselves. I think that this is a big
service � with the added benefit that it demoralizes and deranges my
enemies.

Do you think you understand how the left-wing influence ecosystem works
better than the people inside it do?

Well, I spent 10 years directing documentaries for PBS, lived in large,
left-wing American cities, and I�ve studied how the media, NGOs and
universities circulate and legitimize information regimes. I�ve just
applied that knowledge � and in some senses, I�ve stolen some of the
earlier tactics from previous generations of the American left and
weaponize them against the current regime.

What I�m doing is teaching conservatives how to hack that system and to
use our asymmetrical disadvantages to our strategic advantage. We need to
be very lightweight and very aggressive, and we need to be faster and
smarter and rhetorically more sophisticated than our opponents � who,
unfortunately for them, have grown complacent, lazy, entitled and ripe for
disruption.

What is your broader objective here, beyond forcing the president of
Harvard to resign?

My primary objective is to eliminate the DEI bureaucracy in every
institution in America and to restore truth rather than racialist ideology
as the guiding principle of America.

In her letter of resignation, Gay said that she was troubled by �threats
fueled by racial animus.� How do you respond to that?

It was absolutely not fueled by racial animus. It was fueled by Claudine
Gay�s minimization of antisemitism, her serial plagiarism, her
intimidation of the free press and her botched attempts to cover it all
up. It had nothing to do with her race or sex and everything to do with
her merit, her competence and her failure to lead.

How significant of a victory do you consider this campaign for the
conservative movement?

I worked on critical race theory for a very long time before it yielded
fruit, but this Claudine Gay story has shown that we can drive major,
paradigm-shifting victories over a compressed timeframe. I�d like to
engage in more experimentation on how we can cycle up some of these
campaigns very quickly.